Hi-jacking the current anti-sugar conversation led by The World Health Organisation and Public Health England, our Canderel team have started the engagement phase of their educational campaign which will drive the news agenda and spread positive endorsements for the leading low calorie sweetener.

Hijacking the current anti-sugar conversation led by The World Health Organisation and Public Health England, our Canderel team have started the engagement phase of their educational campaign which will drive the news agenda and spread positive endorsements for the leading low calorie sweetener.

Commissioning scientific research that will be endorsed by a panel of high profile influencers spanning nutritionists, academics and medical experts including health journalist Angela Dowden, Fellow of the Association of Nutrition Dr Margaret Ashwell and TV GP, Dr Hilary Jones, it will prove that substituting sugar for low calorie sweeteners does not fuel obesity.

Brought to life through interactive infographics, myth busting fact sheets and innovative recipe cards, earned activity will target The Mail, Express, Love It, Huffington Post and Hello, and this will be integrated with paid which includes an impactful advertorial campaign across short lead titles in health and cookery sections of The Sun, Take a Break and Bella.

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