Cirkle creates Snory Book for Breathe Right
To create influencer and consumer engagement for GSK’s ‘Breathe Right’ snoring relief nasal strips, we created and launched the ‘Breathe Right Snore Index’ – a quirky snapshot of the UK’s snoring habits.
As well as multiple social media blog posts, shares, retweets and likes, editorial has already appeared in the Daily Express, Men’s Health online, The Sun, Sunday Mirror and Daily Star online. Our client has already reported that sales are ahead of target. The campaign generated +34% sales uplift across Amazon, highest weekly sales and highest market share of the nasal remedies category.