To create influencer and consumer engagement for GSK’s ‘Breathe Right’ snoring relief nasal strips, we created and launched the ‘Breathe Right Snore Index’ – a quirky snapshot of the UK’s snoring habits.

Putting Breathe Right at the centre of the news agenda during 'National Snore Week', our nationwide survey released insights that resonated with the great British public including: nearly one in six Brits have considered leaving their partner due to their snoring, whilst nearly a third of partners have resorted to recording their partner sleeping to prove how bad the problem is.
Campaign collateral included an interactive ‘Snore Wars’ infographic as well as our ‘Snory Book’ of crowd sourced ‘Snories’ … compiled by a dedicated team of ‘snore reporters’ – influential bloggers from our Social Inner Cirkle community.

As well as multiple social media blog posts, shares, retweets and likes, editorial has already appeared in the Daily Express, Men’s Health online, The Sun, Sunday Mirror and Daily Star online. Our client has already reported that sales are ahead of target. The campaign generated +34% sales uplift across Amazon, highest weekly sales and highest market share of the nasal remedies category.

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