Find out how we're futureproofing the PR industry with wise words from our MD

Today sees the launch of #FuturePRoof - a crowdsourced book that aims to kick start the biggest conversation about the future of PR. Edited and curated by PR consultant Sarah Hall, the 33 chapter book covers a broad range of topics affecting managers of communications teams and agencies.

Our MD, Ruth Allchurch has contributed a compelling read with Chapter 9 which looks at how PR agencies and communications departments can maintain best practice and profitability in a constantly evolving business landscape.

“We’re proud to have been approached to participate in this ambitious initiative alongside other influential agency figureheads, including our non-exec, Neil Backwith. It’s given us the chance to share just some of the secrets of our success which will hopefully help elevate standards across the wider PR industry, now and into the future.” comments Ruth.

We’re delighted too to have been singled out in Sarah Hall’s Vlog for our contribution. This practical guide, which has been endorsed by the PRCA and The Holmes Report, is available for download or as a coffeetable book from

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