To create noise around the UK launch of the new Alive! range of multi-vitamins and minerals from Nature’s Way – the fastest growing brand of multi-vitamins in the US - we teamed up with ex Atomic Kitten singer Natasha Hamilton.

To create noise around the UK launch of the new Alive! range of multi-vitamins and minerals from Nature’s Way – the fastest growing brand of multi-vitamins in the US - we teamed up with ex Atomic Kitten singer Natasha Hamilton. Part of our influencer campaign to drive awareness and talkability, we chose Natasha to deliver the brand’s messaging because of her relevance to its target market – women 30+! Being a busy working mother, Natasha was able to talk credibly about the energy boost benefits she gets from taking Alive! Women’s Energy – the hero SKU.

Our campaign included engaging photoshoot and interview content, with film cuts being seeded across multiple earned social and online media platforms. One just day one of our sell in, we pulled off interviews in print and online titles on the celeb pages of Daily Mirror, Express, OK! and Reveal, proving Natasha’s high media ‘currency’.

Natasha is further helping us amplify the Alive! endorsement through her social channels including her whopping 120k Twitter following.

Back to News