Cirkle unveils Royal Salute’s $10k Royal Wedding Edition
In homage to Harry & Meghan’s nuptials, we unveiled Royal Salute’s stunning new $10k ‘Wedding Edition’ - a one off commemorative whisky made especially for them - at London’s exclusive Rosewood Hotel to VIP media and online influencers.
Continuing Royal Salute’s legacy of celebrating British royal milestones, only 70 bottles were produced.
Our VIP lunch banquet and whisky tasting was hosted by Royal Salute Brand Ambassador, His Grace The Duke of Argyll, and included guests from The Independent, Evening Standard, Luxuria Lifestyle, Hello Online and Elite Traveller.
Attendees sampled the new luxury expression with tasting notes that include ripe tropical banana, juicy charred pineapple, a hint of almonds and indulgent dark chocolate ginger.
Editorial appeared as soon as the next day with celeb title Hello online devoting high share of voice to it, along with key messages and impactful product imagery – perfectly timed 3 days before the Royal Wedding.