We're over the moon with our latest new client win as the leader in the low calorie sweetener sector, Canderel has appointed us to recruit consumers to low calorie sweeteners.

We're over the moon with our latest new client win as the leader in the low calorie sweetener sector, Canderel has appointed us to recruit consumers to low calorie sweeteners.

The high profile campaign will elevate both brand and category awareness. “We are delighted to be working with Canderel on a high impact, lifestyle-driven campaign to engage the brand’s core female target audience, and position low calorie sweeteners as the healthy alternative to sugar.” says our MD, Ruth Allchurch.

The integrated consumer campaign - comprising earned, owned and paid activity across multi-channel platforms, will drive positive sentiment, and will kick off immediately amid the traditional New Year ‘diet’ agenda and current anti-sugar climate.

“This win brings another iconic brand into our portfolio and plays to our consumer health and wellness credentials as well as our in-depth understanding of the target audience. It represents a thrilling start to 2015 for the agency, particularly on the back of our hugely successful 2014 year which saw us achieve double digit growth.” concludes Ruth.

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