BMR (Bio-Medical Research) Health has selected our wellness team to launch its women’s health innovation, Femifree, in an account worth six figures.

BMR (Bio-Medical Research) Health has selected our wellness team to launch its women’s health innovation, Femifree, in an account worth six figures.

The launch of this breakthrough muscle-stimulation product that strengthens the pelvic floor muscle in the treatment of urinary incontinence, will target women 35-65 through an integrated campaign that has education at its heart.

Our heavily digitally-weighted campaign will spark a ‘social mission’ - driving condition and brand awareness, as well as ultimately increasing e-commerce sales. Our MD, Ruth Allchurch comments “Breaking the ‘conspiracy of silence’ that surrounds one of the last great taboos, our campaign will create new ways for influencers and brand ambassadors to talk about bladder weakness in language that engages and resonates with the brand’s target audience”.

“Cirkle’s strategic lifestyle-driven approach was extremely refreshing and they demonstrated their strong relationships with the right influencers from the outset. They presented a compelling earned, owned, paid model that addressed our challenges and which will help us achieve our ambitious sales target.” Said Dr. Patricia Smith, CEO at BMR.

BMR Health is the sister company to Slendertone - for whom we have handled the consumer PR remit for them for the last year.

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