Connect Abs Launch
See how we brought a personal trainer to virtual life for our Slendertone launch.
Last week saw our wellness team launch the latest ‘Connect Abs’ innovation from muscle toning expert, Slendertone. Our ‘Virtual Trainer’ themed event saw over 40 of the UK’s leading media, blogger and vlogger influencers clamour to Covent Garden’s White Space venue.
Guests were treated to a truly immersive brand experience where we brought the brand’s proposition of a ‘virutal trainer’ to life through Augmented Virtual Reality. Attendees from Sunday Sun's Fabulous Grazia, Daily Mirror, Shortlist, Good Housekeeping, Daily Express, Daily Mail and Heart Radio donned virtual reality headgear for their one-to-one brand launch experience, smashing our attendee KPI’s by +70%. Editorial exclusives have already appeared in Daily Mirror and in two leading fitness blogs - LauraStreets and OneHourAthlete.