Last week, we attended the PRCA Corporate Group’s event which challenged ‘the role of traditional media on corporate reputation in this digital age’.

Last week, we attended the PRCA Corporate Group’s event which challenged ‘the role of traditional media on corporate reputation in this digital age’.

The industry heavyweight panellists included the Group Director of Corporate Affairs at BT, Group Public Affairs Director at Lloyds Banking Group and Head of Digital at Hudson Sandler.

The session delivered both lively and challenging debate, as well as cementing industry common ground on the importance of both traditional and digital platforms in today’s increasingly fragmented media landscape. Whilst digital plays a fundamental role in integrated consumer communications, the panel unanimously agreed that within the field of corporate reputation management, traditional media continues to play a more pivotal role than digital.

Panel commentary alluded to the time-poor working lifestyles of senior stakeholders within corporations, meaning they need to prioritise their media consumption, with social media platforms such as Twitter, rarely squeezing an appearance on their agenda.

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