We’re chuffed to bits to have been shortlisted for 5 campaign awards in the PRCA DARE Awards.

Both the 'Consumer Relations' and 'Media Relations' categories see our Mr Kipling ‘Bou-Cake’ campaign up for gongs. As well as being one of the most talked about Valentine's Day initiatives - generating 50+ pieces of editorial (including Vogue and Tatler) - our campaign 'caught fire' across social, achieving Twitter status to help the brand increase sales by 12.5% yoy.

For the Digital & Social Media category our Hipp Organic ‘Moments that Matter’ campaign also made it onto the shortlist.

The year-long blogger engagement programme harnessed the power of our exclusive 'Social Inner Cirkle' community of online influencers, achieving endorsements and advocacy amongst the brand's 'mum' target audience.

Fingers, legs and toes are crossed for the Black Tie event on 19th July.

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