Using our social media sleuthing expertise for the happy egg co, our insights uncovered that online conversations about boiled eggs increased significantly over the Easter weekend as consumers were on the hunt for the best advice to perfectly boil their eggs (who’d have known!).
Leveraging the brand’s ‘Taste of Happiness’ platform, we tapped into this
conversation and engaged relevant influencers and consumers through personalised content including gifs and Easter poems, to educate them in a lighthearted way on optimum egg boiling tips.
Our campaign reached 97k consumers through Twitter and Instagram, created 49k impressions, resulted in a 5% organic brand engagement rate (vs industry average of 1-3%) and drove an uplift in traffic to the happy egg co website.