Find out how our trade team drove visibility and trial for Ferrero’s Raffaello brand amongst the trade.

We created a strategic partnership with leading fmcg trade title, Independent Retail News ahead of the brand’s ‘Unwrap Friendship’ TV ad. going live on air. At the heart of the campaign was a strong and interactive brand presence at high profile industry event – the Retail Industry Awards.

Attending retailers could be papped in our branded Raffaello photobooth which featured design cues from the TV ad. (they could also try and Raffaello goodies). Images from the photobooth were then entered into a prize draw with the winning retailers being revealed in a print ad in the subsequent issue of Independent Retail News.

The initiative contributed to +4.4% distribution gains in the four week period around the Independent Retail Awards.

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