As part of our Energizer Eco-Advanced launch (the world’s first high performance AA battery made with 4% recycled batteries), our teams were up at the crack of the crack of dawn.

Helping to install the showstopper that was Tower Bridge but re-imagined, the sculpture was made out of batteries that were destined to be recycled. Erected in Potters Field Park in front of the real Tower Bridge, the giant replica was unveilled by former Gadget Show presenter, Pollyanna Woodward.
Taking four weeks to create, the sculpture was made from 83,000 batteries collected from recycling plants across the UK. Weighing in at a hefty two tonnes, equivalent to three small cars, it was a whopping 12 metres long and four metres high, and was of course, battery operated so that it’s bridge opened and closed in synch with the real London landmark.

Our #WasteToWonder campaign demonstrated the power of turning old recycling batteries into new batteries, with endorsement coming from environmental expert, Tony Juniper. Currently live, the campaign is creating much social media sharing, high interest from passers by and tourists as well as coverage on KISS FM and print and online coverage in Energizer’s target media.

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