Our publishing house tour paid off this week as we launched Mr Kipling’s latest (and better for you) cake innovation – ‘Exceedingly Good Slices’.

Our publishing house tour paid off this week as we launched Mr Kipling’s latest (and better for you) cake innovation – ‘Exceedingly Good Slices’. Using the hashtag #breakforcake, we delivered said slices bang on the 11am treat-craving time to over 30 influential titles including Heat, S Mag, Closer and Notebook. Our teams took more of a directing role as we let our posse of ‘oat farmers’ (aka male models) do our dirty work –

handing out samples in authentic, natural crates to reflect the natural, oaty wholesomeness of the slices, whilst showing off their ripped bods – creating much attention amongst our key influencers. Having already achieved a reach of 400k+ through the media’s social media posts, we’re busy securing earned coverage and key message delivery in the print and online publications.

Back to News