To position The Glenlivet Founder’s Reserve Whisky as the perfect gift for Father’s Day, our campaign was fuelled by the insight that 81% of Brits would like to relive a special moment they shared with their father.

In honour of fathers up and down the country, we launched The Glenlivet Founder’s Reserve 'Father’s Day Fund' offering consumers the chance to win £1,000 worth of funding toward recreating a treasured experience shared with their father or father figure.

Entrants shared images and video across social media, with a shortlist attending our exclusive whisky tasting event along with VIP media and blogger influencers.

Held in Soho’s Milroy’s – the oldest whisky vault and shop in London, innovative whisky based cocktails including ‘Blood & Sand’ and ‘Speyside Orchard’ were served during the tasting.

Impactful editorial has already featured in the Metro online with strong messaging.

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