Hot on the heels of our launch of the STAR WARS™ collection of pens from Cross, our teams unleashed their inner superhero in our latest influencer outreach campaign, showcasing the new limited edition Tech2 range from iconic brand Marvel (Captain America, Spider-Man, Ironman).

To make an impact amongst our print and online influencers, we created bespoke Captain America-style ‘Shield’ giftboxes, complete with crimson red LED lighting so that journos and bloggers could literally marvel at the new collection.

Shortlead titles including S Magazine, Shortlist and Askmen.com were selected in the run up to Father’s Day as part of our whistlestop media tour. Our teams are now busy converting media interest to editorial endorsements and coverage within targeted gift guides for this hugely competitive national day.

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