We held our annual Ferrero trade media briefing at Kensington Roof Gardens, aptly entitled ‘The Ferrero Garden Party’.

Inviting trade media across fmcg retail and wholesale channels, we launched six new initiatives to our captive audience of influencers. Activity included retailer video testimonials, shown in the indoor-outdoor cinema as well as a ‘Winter Woodland Workshop’ which brought the children’s confectionery range to life - including Kinder’s new ‘Santa Letter’ product launch to maximise Christmas sales.

Our Tic Tac ‘Pimp your Cocktail’ station saw Britain’s Got Talent Mixologist & Magician create new flavours of Tic Tac Mixers. Our exclusive with The Grocer ensured that Ferrero’s biggest news story around Christmas appeared online during the afternoon of the event as well as a front cover focussing on the Nutella B-ready launch.

Such was the influence of our trade media that national newspapers have also covered the news including The Sun, Metro and Daily Star.

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