Last week we invited leading media influencers including The Grocer and Campaign to enjoy a 360° tasting experiential at Ferrero Rocher’s slick pop up at Westfield.

The event immersed attendees in a multi-sensory tasting adventure of delicious mini desserts, inspired by the five iconic layers of a Ferrero Rocher. Taking place over two floors, with a DJ, selfie room and Ferrero Rocher inspired cocktail bar on one floor, and the tasting experience on the other, the evening gave journalists a first look at what’s to come, before the 'Behind the Layers' doors opened to the public the following day.

The event was orchestrated in partnership with Tracylocke, a global marketing and advertising agency with hand-picked social media influencers engaging in the activities. Together, we coordinated the event, influencer interviews and video assets.

Angus Kennedy from Kennedy’s Confection ‘tweeted’ live videos whilst influencers shared multiple positive reviews on social media, with The Drum making and sharing its own short film of the event.

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