Hot off the press. This morning, our Canderel team’s event at Westminster’s County Hall attracted a whopping 40 media, nutritionists, dieticians, media medics and blogger guests.

Hot off the press. This morning, our Canderel team’s event at Westminster’s County Hall attracted a whopping 40 media, nutritionists, dieticians, media medics and blogger guests. We unveiled new research commissioned by Canderel that definitively proved the health & safety benefits of low calorie sweeteners.

The research, based on National Diet and Nutrition Survey provided scientific evidence that low calorie sweeteners really did help consumers to lose weight. This was coupled with a live trial that we ran with the University of Birmingham which showed that people who ate low calorie sweeteners did not compensate by eating more calorific foods later on.

Busting myths which have appeared in the media about low calorie sweeteners for many years, our research findings were delivered by a stellar line up of experts including ITV’s Dr Hilary Jones, leading nutritionists Amanda Ursell and Fiona Hunter, Dr Margaret Ashwell OBE and Dr Suzanne Higgs from the School of Psychology, University of Birmingham. As well as national tabloids and broadsheets covering the story, the campaign will also include a series of radio interviews.

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