Now in its third year, GSK’s Soft Drinks LIVE event is an important highlight in the soft drinks calendar. Helping to consolidate GSK’s category leading position, LIVE 2010 delivered a plethora of category and marketing investment news, presented exciting NPD and gave journalists exclusive access to senior GSK personnel.

Now in its third year, GSK’s Soft Drinks LIVE event is an important highlight in the soft drinks calendar. Helping to consolidate GSK’s category leading position, LIVE 2010 delivered a plethora of category and marketing investment news, presented exciting NPD and gave journalists exclusive access to senior GSK personnel.

This year, LIVE was held in the premium hospitality Diamond Suite at The Emirates Stadium. The football theme ran throughout the event, helping to communicate GSK’s news in a creative and engaging way. Journalists were given ‘official match day’ invitations, VP and General Manager of Nutritional Healthcare Peter Harding pre-recorded a ‘sports style’ interview and the day culminated with a stadium tour – a real highlight!

Attended by 23 trade journalists, LIVE 2010 was a great opportunity to demonstrate GSK’s commitment to the trade press. Delivering bespoke information to the key food service and out of home channels, Cirkle organised breakout sessions which included guest speakers from ACS and HIM!, as well as one-to-ones with GSK’s brand representatives.

Delivering coverage in key trade publications including The Grocer, Marketing, IRN and Retail Express, LIVE 2010 was positively received from all the top journalists. Overall another successful demonstration of Leadership, Innovation, Vision and Experience!


Back to News