To unveil Orangina’s evolutionary new bottle design and the brand’s creation of a new soft drinks category ‘Special Any Day’ – we knew just how to get to a captive audience of influencers.

To unveil Orangina’s evolutionary new bottle design and the brand’s creation of a new soft drinks category ‘Special Any Day’ – we knew just how to get to a captive audience of influencers.

We made a big impression on the UK’s leading retailers, trade media and industry stakeholders at the annual Association of Convenience Stores (ACS) Summit and Variety Night in Birmingham. The pop-up Orangina Bar got its first airing, and also represented a ‘first’ for the ACS Summit.

Providing the perfect setting - complete with orange trees and neon screens to showcase the new bottle shape - we hosted pre-dinner drinks whilst communicating the commercial opportunities that targeting a new consumer -‘Open Socials’ - provided to retailers.

This experiential activity gave an ideal backdrop for our back-to-back trade media interviews which were led by Orangina’s Marketing Manager to generate impactful editorial and share of voice in key titles (to support the paid activity in our integrated launch campaign).

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