Christmas well and truly came early at Cirkle when our team delivered some extremely impressive social engagement results for Toys R Us – making all their Christmas wishes come true!

Christmas well and truly came early at Cirkle when our team delivered some extremely impressive social engagement results for Toys R Us – making all their Christmas wishes come true!

As well as maximising owned and earned video content through the Toys R Us You Tube Channel which delivered 2.5 million views, we increased You Tube subscribers by a whopping +21%.

We were also the brains behind the Toys R Us ‘12 days of Christmas’ App, which we created and built especially for the Toys R Us Facebook page. Offering a sweepstake every day across the 12 days of Christmas, prizes included must-have Disney Frozen Bedroom sets and Lego Star Wars kits, generating a massive 50,000 entries and 2,000 new Likes.

Christmas engagement and advocacy were further amplified through our influencer campaign which saw us working with our bespoke ‘Social Inner Cirkle’ community of Toyologists who jumped at the chance to review Toys R Us Christmas pressies across their Blogs and Vlogs - creating over 120 influential reviews with positive sentiment.

#happychristmas

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