As part of our ‘Masters of Mantime’ reappraisal drive for Just for Men’s Moustache & Beard range (the male grooming range that covers grey hair), we took a deep dive into the male target audience to share insights into the zeitgeist that is the beard and the ‘tache.

As part of our ‘Masters of Mantime’ reappraisal drive for Just for Men’s Moustache & Beard range (the male grooming range that covers grey hair), we took a deep dive into the male target audience to share insights into the zeitgeist that is the beard and the ‘tache.

Positioning Just for Men as experts in male grooming, we partnered with ‘Jack the Clipper’ Barbers of London’s Shoreditch, Mayfair and Brick Lane fame, to grill (and film) 5 bearded blokes about how they show off their facial furniture to best effect. Jack the Clipper’s master barbers also got to work on them – trimming them to an inch of their lives, whilst also sharing the pro’s take on ‘beard tidy’ grooming solution.

Releasing this authentic content through a series short films, our teams will seed it to key Blogger and Vlogger influencers and share via a mix of social platforms.

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