Join the Core-Volution!
Our team recently engaged leading fitness and lifestyle influencers in Slendertone’s muscle toning range in the run up to summer at our exclusive event at the Soho Hotel.
We worked with The Future Laboratory and identified ‘The Optimised Self’ trend, where consumers are committed to preparing for future health by optimising it now. Slendertone believes you only get one body and now is the time to futureproof it, starting with your core, so we tapped into this culturally relevant trend, inviting media to ‘Join the Core-Volution’.
Teaming up with ex Made in Chelsea star and celeb personal trainer, Lonan O’Herlihy, guests including journalists from OK!, Heat, Now, Closer, Mirror Online and ITV were treated to his Futureproofing workout using the Slendertone Connect Abs belt. Attendees were also challenged with a plank test in our Slendertone ‘Core Clinic’.
Much positive social chatter for Slendertone arose on the day around #corevolution and we’re looking forward to seeing quality editorial and endorsements online and in print.