Read on to see how we launched pain relief brand Voltarol's new partnership with Arthritis Research UK.

Our teams created a truly immersive brand experience for 10 of the leading trade pharmacy media, with an Arthritis Simulation event.

Using Arthritis Simulation Gloves - created by The University of Cambridge – we were able to simulate the restricted movement that osteoarthritis sufferers experience.

Journalists were set a number of challenges wearing the gloves and had to carry out everyday tasks which demonstrated how often movement is taken for granted.

Gold tier pharmacy media including Pharmacy Business, Pharmacy Magazine and Training Matters, took part in the interactive activity, giving positive feedback which will convert into high profile editorial and endorsements for the brand and Arthritis Research UK which will help pharmacists to give advice to their customers.

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