To amplify Just for Men’s, high profile sponsorship of the National Football League (NFL) in the UK, our reappraisal activity led with a bespoke Just for Men Barber Box at Wembley, creating a truly immersive brand experience.

Continuing to position the brand as the leader in the grey-reducing male haircare sector, we invited leading national sports media and men’s lifestyle influencers to the exclusive box to watch the game from a prime position.
Themed in the style of a Barber’s Shop, the box was complete with expert barbers who were on hand to give grooming advice and man-friendly makeovers to attendees, whilst guests also got the chance to interview NFL ‘Legends’ from the Baltimore Ravens and Jacksonville Jaguars.

Our partnership with Nomad Barbers saw us invite influential male bloggers to a live NFL screening from its barber shop, and to maximise social media engagement, we called for Just for Men fans to nominate the ‘legend’ in their life in return for NFL tickets and a chance to appear in the JFM online Hall of Fame.

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