To raise awareness of the summer sales opportunity and in turn, distribution of Kerry Foods’ snacking portfolio (including Cheestrings, Wall’s and Yollies), we launched the multi-brand owners biggest ever digital competition in the trade space at Pro Retail – the leading retailer trade show.

Engaging directly with retailers through a bespoke stand at the show, we drove competition entries in an

initiative that gave retailers the chance to win summer experiences from Virgin, Merlin and Red Letter Days.

The activity was supported with advertising in leading trade publications and as an added incentive for retailers to enter the competition, they received downloadable category advice and merchandising packs to further help grow their snacking sales this summer.

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