Kinder Joy Easter Egg Hunt
Following on from the success of our 2016 retailer-led campaign for Kinder Joy, we recruited five leading convenience stores and equipped them with all the collateral they needed to host their own in-store Kinder Joy Easter Egg Hunt.
As well as engaging retailers, our campaign was designed to help them attract more customers in store from their local community, whilst driving awareness of Kinder Joy.
We succeeded in implementing our strategy, to ‘deliver joy’ to retailers and shoppers, by putting the brand’s proposition at the forefront of the activity whilst also hosting a fun and engaging Easter egg hunt. The campaign included marketing materials for retailers to promote the 'hunt', products to giveaway to their customers on the day as well as in-store merchandising collateral and prizes
Retailers posted about the event across social, and importantly, saw sales uplifts across the confectionery category, particularly for Kinder Joy as it stood out during this highly competitive seasonal time for them.