It has to go down as one of our fave campaigns this month – to drive awareness for ‘Birthday Surprise’ a new steak recipe, and a first, for dogs on their birthdays.

Our news story was led by a ‘Pup Birthday Party’ photoshoot which included Lily (the famous furry face of the Lily’s Kitchen brand), Lola and Forest, complete with celebratory party paraphernalia and hats. Our eye catching images were accompanied by our survey results that uncovered the ways in which dog owners celebrate their pooches’ birthdays.

Coverage, delivering key messages, has already appeared in national newspapers including Daily Mail, Daily Express and Metro and this latest activity is part of our ongoing influencer remit to highlight the benefits of Lily’s Kitchen and its ‘proper food for pets’ philosophy. We look forward to continuing to bring the increased ‘humanisation’ trend to life for our four-legged friends.

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