Lily's Kitchen Pet Food Win
We are thrilled to have been appointed by Lily’s Kitchen, the UK’s number one ethical pet food brand, to drive awareness, fame and conversation of its ‘naturally nutritious’ food for dogs, cats, puppies and kittens.
The challenger brand (‘Queen’s Award for Enterprise: Innovation’ 2016 winner), founded by entrepreneur Henrietta Morrison, will continue to take a disruptive approach to the competitive pet food sector which is worth £2Bn. Our remit spans corporate, trade and consumer PR and speaks to our ‘Influence in the Round’ proposition.
“The team impressed us so much with their strategic thinking and understanding of the brand that we appointed them without a competitive pitch. Cirkle aren’t an agency to us,
they’re an extended part of the team. We’re excited about Cirkle helping us achieve our ‘proper food for pets’ philosophy to life, and helping us to achieve our commercial ambitions.” Said Chris Lock, Marketing Director at Lily’s Kitchen.
“Lily’s Kitchen is a fantastic cultural fit for the agency in terms of shared values and a desire to push boundaries. We look forward to creating culturally-transformative and disruptive campaigns that drive reappraisal around how consumers view pet food. Having worked with Chris during my time at Diageo, I’m thrilled to be working with him again.” Commented our MD, Ruth Allchurch. We’ve since welcomed a number of office dogs to our fold including Basil, Alfie and Dudley.