As part of Premier Foods’ vision, drive and commitment to helping improve children’s cooking skills, we’re launching the ‘McDougalls Young Baking Team of the Year’ Competition across the UK’s vast education sector.

As part of Premier Foods’ vision, drive and commitment to helping improve children’s cooking skills, we’re launching the ‘McDougalls Young Baking Team of the Year’ Competition across the UK’s vast education sector.

Celebrating 150 years of McDougalls, Premier Foods’ iconic flour brand is on the hunt for the most enthusiastic team of seven to 11 year olds (led by their school caterers) to develop innovative recipes using McDougalls flour products. Our team has developed a suite of inspiring promotional merchandise including competition announcements, toolkits, application forms and recipe inspirations that will be sent to schools nationwide to maximise engagement. Entrants must include at least one ‘birthday party’ themed recipe and will be judged by influencers from the catering sector and Craft Guild of Chefs. Winners will be announced at the industry’s annual LACA (Lead Association for Catering in Education) event in July.

The tiered campaign will be amplified by integrated earned, owned and paid activity across key influential catering and education titles across print, online and social media channels.

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