It’s been a whirlwind of interactive influencer events for our trade team which has seen them juggle multiple trade media events within the same month.

It’s been a whirlwind of interactive influencer events for our trade team which has seen them juggle multiple trade media events within the same month.

We held Ferrero’s annual trade media showcase at Notting Hill’s iconic Beach Blanket Babylon bar where Ferrero’s shopper marketing teams demonstrated how retailers could maximise the massive Christmas sales opportunity for the Ferrero brand portfolio including Ferrero Rocher, Nutella, Tic Tac and Kinder. 100% media attendance included leading online and print influencers, resulting in a swathe of powerful editorial including The Grocer appearing within the same week.

To mark Lucozade Sport’s upcoming Rugby activation and its support for the England, Wales, Scotland and Ireland rugby teams, we took platinum-tier trade media to Pennyhill Park (the official training ground of the England rugby team). Guest speaker, Raaj Chandarana - one of the UK’s leading convenience store retailers, shared his best-in-class advice on in-store activation, focussing on on national and international sporting events and how he has optimised sales of Lucozade Sport (his ‘power brand’).
One journalist commented that this guest speaker format had ‘set a trend for future media events’.

Ribena’s new integrated £6m ‘You can’t get any more Ribenary’ campaign, comprising TV, outdoor, bus sides, eye catching POS and experiential consumer activity, positions the brand as a ‘treat’. To launch this to key trade journalists, we took a day of spa treats directly to their offices enabling them to be pampered in the comfort of their own offices via beauty therapists offering (very well received) massages, manicures and pedicures.

Back to News