Mission Deli #FeedYourImagination
To drive awareness and increase frequency of use for Mission Deli wraps, our integrated PR and digital campaign demonstrated the product’s versatility, inspiring consumers to create new ‘Mission Moments’.
Borrowing credibility from food author, stylist and leading Blogger, Rosie Birkett, we co-created a range of innovative, easy to make recipes in our FeedYourImagination campaign.
Bringing these to life through eye-catching photography and short-form video assets, the content was used across social media channels as well as through traditional PR. Social media engagement rates are already at 10%,well above the industry average and to celebrate summer, our video showing how to create ice cream cones from MissionDeli wraps, received 200k views in 20 days. Out this week, is a 4-page editorial in Hello! Magazine showcasing step-by-step recipes and photography including Sri Lankan Style Chicken Chopped Wraps, Southern Roast Cauliflower Wraps and Cinnamon French Toast Style Wraps – all including multiple brand mentions in this hugely influential celebrity title.