To create buzz around Mr Kipling’s limited edition cakes (Bridal Fancies, Wedding Whirls and Princely Pies) - launched to celebrate the Royal Wedding - our campaign received a lot of media attention at a time when thousands of brands were jumping on the ‘Harry & Meghan Markle’ bandwagon.

As well as being showcased on prime time viewing - ITV’s This Morning and Saturday Night Takeaway - editorial exceeded our KPIs by 250% and included coverage in The Mirror Online, The Sun Online, The Daily Telegraph Online, Metro, MailOnline, The Sun and The Sunday Telegraph.

As part of our multi-layered campaign, we drove further online engagement through a range of bespoke social media assets posted at strategic times across the Mr Kipling social pages.

To support the campaign, we also launched a nationwide competition via social media to find a bride and groom who were getting married on the same day as Harry and Meghan. Some of our team will be delivering bespoke Mr Kipling ‘Bou-Cakes’ to the wedding and will also be attending … we hope the bride & groom will be as happy as our Mr Kipling client – “Fantastic work Cirkle, thanks for your continued passion and commitment” - Jo Agnew , Brand Director, Mr Kipling at Premier Foods

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