Last week our teams generated awareness and endorsement for Mr Kipling's high profile Roald Dahl on-pack promotion.

To launch Mr Kipling’s 'Splendiferous Summer' partnership with Roald Dahl, which included a limited edition range, we held an intimate Blogger event at the home of the literary icon.

Our online influencers were invited to bring their kids to the 'fantasmagorical' Roald Dahl Museum in Great Missenden where they took part in an interactive and 'gloriumptious' village and museum tour, followed up with Afternoon Tea comprising said Mr Kipling cakes in the 'Upper Babbling Room'.

We secured 100% attendance levels with the likes of smallthingblog, mummyszone and naptimenatter attending and the event has already created positive social chatter.

Back to News