We challenged the world’s first ‘pancrobat’, also known as an extreme pancake flipper, to spread pancake happiness on Pancake Day for our client, the happy egg co.

We created assets and collateral including a news story, video and photography of our Pancrobat, Ben Sparrow, who travelled over 1,400 miles to the most remote corners of the country

including Smoo Caves (the UK’s most Northerly point) as well as well as dropping in on the UK’s only lighthouse keepers in Norfolk.

Widespread national coverage ensured including The Daily Star, The Daily Express, The Sun, Mirror.co.uk and City AM with our video reaching over 3 million consumers across social media channels.

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