We immersed ourselves in the world of our new client, Birds Eye, by taking part in the brand’s annual Pea Harvest in Hull to experience the journey of their peas first hand!

Bird Eye produces 45,000 tonnes of peas each year and the field & factory educational expedition saw our teams drive some of the tractors during the harvesting process

as well as taking part in the all-important pea tasting. Presentations from the Agriculture Director and European Nutrition Manager at Nomad Foods (the parent brand), brought the farming and nutritional processes and benefits to life.

With 49% market share, we can't wait to help further drive consumer engagement, retail listings and growth for Birds Eye’s iconic peas.

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