Our team helped Pernod Ricard UK celebrate its Ruby Anniversary – 40 years of innovation in premium wines & spirits at its annual summer party in the stunning grounds of Kensington Palace.

Enhancing the company’s reputation for ‘conviviality’, the high profile event included 300 movers and shakers including on & off trade media, consumer titles and influential bloggers – from Asian Trader, Bar Magazine, Cosmopolitan, Thinking Drinkers and Wine Monkey to Evening Standard, FT, Harrods Magazine, Imbibe and The Grocer.
A spectacular walk-through bar stretched the length of Kensington Palace’s Orangerie showcasing Pernod’s star players - Jacob’s Creek, Jameson, Chivas Regal, Royal Salute, The Glenlivet, Martell and Absolut, with Havana Club and Malibu cocktail bars on the terrace. #PRUKruby pre, during and post event chatter spread through a mix of social channels.

Our #PRUKruby made an impact too - on the day of the party, Twitter impressions almost doubled, adding many new followers and an above industry average engagement for @PernodRicardUK.

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