Find out how we took the British weather (rain) to Poland.
Our team embarked on a whistlestop influencer tour of Poland - the first media & blogger trip for our HiPP Organic UK baby food client. Taking leading consumer and trade media journalists and bloggers to visit the farm of Mr Stefan Hipp - the fourth generation of the Hipp family in Podagi, we immersed them in the natural world of HiPP, witnessing first-hand the organic farms where HiPP’s authentic ingredients are grown.
Guests from The Grocer, Mother & Baby, Organic & Natural Business and Gurgle were also treated to Mr Hipp’s personal chef cooking up traditional Polish delicacies including Pierogi (aka dumplings). Bloggers commented that the trip “was beyond what we ever expected, any other trip will really struggle to live up to this.” Now to convert our hard work into editorial coverage - and we've already secured the front page of The Grocer. NB pic of our Senior Account Manager, Sam in the rain that she took with her, despite being promised 26 degrees. dziekuje -( jen-ku-je)