For leading denture brand, Seabond, we generated awareness and credibility amongst the over 50’s (or the ‘Flat Age’ Society as coined by The Future Laboratory).

For leading denture brand, Seabond, we generated awareness and credibility amongst the over 50’s (or the ‘Flat Age’ Society as coined by The Future Laboratory).

Our campaign led with an online media partnership with 50 Connect - the UK’s largest online network, targeted purely at the 50+ market, and resulted in record brand engagement levels.

We added strong third party endorsement into the mix with our British Dental Health Foundation (BDHF) partnership which lent Seabond powerful credentials.

The fully integrated campaigned, encouraging 'Flat Agers' to 'feel the moment, not the denture', saw us use the BDHF seal of approval logo across all marketing touch points including PR, on pack at point of sale, as well as across Seabond’s TV advertising.

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