Powering Summer Nights
We were #poweringsummernights down at Camp Bestival with our client Energizer at the weekend. For the second year running Energizer held a #dressyourheadup activation where festival goers had the chance to dress up a head torch - with a space theme.
Cirkle created noise and awareness around the activation pre-event by running radio competitions with a camping theme across the UK and running exclusive contra deal online competitions with Now and Woman magazine to win weekend tickets.
We also encouraged mummy bloggers to get involved through our exclusive ‘Social Inner Cirkle’ community and challenged them to #dressyourheadup at home - giving us fantastic pre-event content to get our campers’ creative juices flowing. Bloggers got the VIP-style treatment by being invited to the event for the weekend including two from the Tots 100 list. More than 3,000 people dressed their head up - to see their creations visit here: http://energizerhub.eu/campbestival/gallery
Known mainly for batteries, summer and camping provided us with the perfect opportunity for Energizer to shout about its lighting range. We’ve already had some powerful social media posts from leading online influencers and looking forward to more.