As part of our influencer programme for Royal Salute whisky, we held the brand's first virtual tasting, hosted by its Director of Blending, Sandy Hyslop.

To launch the Royal Salute 21 Year Old Regent’s Banquet festive gift pack, we gave key online influencers in the drinks industry, access to the ‘man behind the magic’ with attendance from the likes of Great Drams, ElleBlonde, Iga Berry and Whisky Saga.

The intimate session allowed attendees to hear about the brand's heritage, enjoy a tasting of Royal Salute 21 Year Old and have the opportunity to quiz Sandy. Bringing the world of Royal Salute to life, Sandy ‘unwrapped’ the exquisite new gift pack, live on the hangout, to drive interest for the most luxurious of festive gifts.

Our targeted influencer activity has already led to strong social media sentiment and endorsement from Great Drams and ElleBlonde. Google Hangouts continue to provide a highly cost effective way to engage influencers who can participate from the comfort of their own homes/chosen venue.

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