As part of our advocacy campaign for denture brand, Seabond, we created the ‘Seabond Swap’ challenge by tapping into our network of dentists through the Oral Health Foundation.

By offering these powerful influencers free kits to sample to their patients, we doubled our KPIs for requests, signing up 200+ surgeries. Our dental advocates encouraged patients to take the ‘Seabond Swap’ by using the brand for a week and campaign elements included an online dentist information hub.

Outcomes included powerful influencer claims including ‘90% of dentists think Seabond is a good alternative to denture pastes’, ‘95% of dentists would recommend Seabond to patients’, ‘90% of patients said that they would choose Seabond over denture paste’, ‘90% of patients said they would recommend to a friend’ … which we are working with our client to use as credentialing at multiple touchpoints including ATL and POS.

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