Secret Life of Pets
To amplify Energizer’s partnership and on pack promotion with the ‘Secret Life of Pets’ film release, our strategy was to engage parents and children through participatory activity that brought both brands to life.
Through Social Inner Cirkle - our exclusive community of online influencers - we tasked leading parenting Bloggers to take part in a series of ‘adventures around the home’ which reflected the film’s theme.
We armed them with relevant collateral so that they could take part in ‘Secret Garden Adventures’ with their families through a number of nightime garden explorations using Energizer headtorches, as well as making ‘Secret Pet Beds’ to house their ‘Secret Life Of Pets’ plush toy.
Our campaign also featured limited edition collateral for product giveaways that Bloggers could offer their subscribers and readers, including Secret Life Of Pets DVDs, soft toys and Energizer batteries.