Our trade bods have been busy implementing a number of key campaigns for GSK, Kerry Foods and Premier Foods across a range of trade sectors.

Demonstrating how GSK works as a business partner to Pharmacies, we invited leading Pharma trade media to witness the Shopper Science Lab at GSK HQ, which included an interactive session with a practising pharmacist to bring to life the commercial & marketing support GSK offers to the sector, in an authentic environment.

To drive awareness for Kerry Foods’ Fire & Smoke #Pitstop campaign, we held media interviews with leading trade media at the annual food fest, Taste of London, where they also

took part in the Kerry Foods’ interactive stand that brought the ‘Deep South’ to life through Low ‘n’ Slow cooking.

Meanwhile, our Foodservice Team launched the ‘McDougalls Baking Team of the Year’ competition as a new initiative to the Wholesale sector. The competition, which was supported by the Federation of Wholesale Distributors and Craft Guild of Chefs, gave foodservice wholesale and cash and carry operators the chance to showcase their baking talents. A live cook-off, using McDougalls products saw the winning Bidfood team create Persian Flapjacks with rose petals, pistachios and pomegranate!

Back to News