Soft Drinks Giant, Britvic Appoints Cirkle
We're delighted to have been chosen by soft drinks category leader, Britvic, to handle B2B communications for its entire portfolio of iconic brands, including Robinsons, Fruit Shoot, Tango and J2O - as well as Pepsi, 7Up, Lipton and Gatorade from its exclusive partnership with PepsiCo.
The extensive remit will run for a minimum of two years and spans multiple audiences and channels including Licenced, Grocery, Convenience and Foodservice. The integrated programme will ensure Britvic continues to harness its powerful industry voice and health credentials to stand out in the highly competitive soft drinks category.
Our MD, Ruth Kieran said "We’re really proud to welcome Britvic and its stable of iconic brands to Cirkle and are very much looking forward to implementing campaigns which demonstrate its support of retailers and licenced operators - and most importantly, how Britvic can offer value added solutions for real business growth.”
John Campbell, Commercial Operations Director, Britvic says. “The Cirkle team were unparalleled in their understanding of our marketing & sales channels and how to engage and influence stakeholders across the breadth of our brand portfolio. Their creativity, dynamism and passion shone through and we’re excited to start a new chapter with them.”
Work begins in October with the account being led by our Senior Director, Annemarie Penderis