Our teams were up at the crack of dawn last week, hot-footing it to Wiltshire to transform the local Connolly SPAR in Tidworth into an exclusive Winter Wonderland for the day.

Our teams were up at the crack of dawn last week, hot-footing it to Wiltshire to transform the local Connolly SPAR in Tidworth into an exclusive Winter Wonderland for the day. The festive store makeover was the first prize in our Quaker Oats competition for convenience retailers to maximise the hot breakfast sales opportunity and capitalise on Quaker’s new price marked packs.

As well as being trade PR gurus, our team became set dressers for the day, bringing the magic of winter and Christmas to life through snow machines, garland archways, beautifully lit Christmas trees, iceberg plinths and reindeers - all showcasing the store’s centrepiece of creative Quaker Oats point-of-sale materials and innovative product displays.

Creating buzz and talkability in Tidworth and the surrounding areas, our enchanting Winter Wonderland made the store a destination attraction - garnering local publicity through Spire FM and social media, as well as driving valuable increased footfall and incremental sales at a key seasonal time for the nation’s favourite porridge. The activity was further amplified by our Quaker sampling campaign in the local community.

Susan Connolly, Business Development Manager for the winning SPAR store commented: “The store looks amazing and is a great way to reinforce our mission of getting closer to our customers by creating some inspiring in-store theatre and live, hot porridge sampling. A massive thank you to PepsiCo for the experience.”

Well done team Cirkle, well worth the early start.

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