Strawbs On The Lawn
22nd June 15
Last week, our fantastic (British) Jubilee Strawberries team hosted their #StrawbsOnThelawn experiential event in London’s bustling Broadgate.
Part of our ‘Good Taste’ campaign for this premium line of strawberries, our strategy was to get consumers to taste the quality of the strawberries (once tried, there’s no going back to other varieties).
Our quintessentially British picnic, complete with faux grass, in a high footfall area in the heart of urban London, ensured consumers could enjoy the taste of summer as our sampling squads were inundated, giving away 15,000 strawberries by mid day alone.
Our showstopping Strawberry Bouquets, Strawberry Bay Trees and ‘Straw Boater’ dress up photobooth, further brought the brand’s premium proposition to life - engaging consumers and ensuring mass sharing of compelling visual collateral across multiple owned and earned social channels. During our campaign, Jubilee Strawberries received its highest number of social media impressions since the launch of its Twitter feed. ‘Thanks for the Strawberries @Jubilee_Strawbs! My absolute favourites!’ commented @deviprincess, with other tweets including ‘@Jubilee_Strawbs awesome #strawberries so sweet and juicy yumm!’. Job done!