Summer Carnival Takeover
To create noise and maximise sales of PepsiCo’s Tropicana (no. 1 chilled juice brand) and Naked (no. 1 on-the-go smoothie) in the convenience trade channel, we created a campaign for retailers to win a ‘Summer Carnival’ takeover of their store.
Launched through an integrated advertising, editorial and social media campaign,
unmissable calls-to-action were seen across leading print and online trade titles including Asian Trader, Retail Express, C-Store and IRN.
The winning store in Winchester received a stunning transformation complete with tropical themed photo booths, stilt walkers, a steel drum band and Naked and Tropicana sampling to bring the carnival spirit to life amongst an engaged local community.