Hobnobbing with PR 'royalty' on the 'gold carpet'
We hosted an influencer event on the ‘gold carpet’ last week at the much hyped premier of Absolutely Fabulous: The Movie. Providing the ideal chance to treat our guests to some ‘Bolly’ and VIP mixing and mingling, attendees included journalists from Daily Mail, S Magazine, Closer, Marketing Week,
The Daily Telegraph and The Grocer. Our client, Cadbury Amaze Bites, teamed up with the new film in a contra deal that included an on-pack promotion offering consumers the chance to win Ab.Fab. shopping sprees.
Photoboming and Tweets resounded and we’re looking forward to the resulting editorial coverage for Amaze Bites ... sweetie.