Hobnobbing with PR 'royalty' on the 'gold carpet'

We hosted an influencer event on the ‘gold carpet’ last week at the much hyped premier of Absolutely Fabulous: The Movie. Providing the ideal chance to treat our guests to some ‘Bolly’ and VIP mixing and mingling, attendees included journalists from Daily Mail, S Magazine, Closer, Marketing Week,

The Daily Telegraph and The Grocer. Our client, Cadbury Amaze Bites, teamed up with the new film in a contra deal that included an on-pack promotion offering consumers the chance to win Ab.Fab. shopping sprees.

Photoboming and Tweets resounded and we’re looking forward to the resulting editorial coverage for Amaze Bites ... sweetie.

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